History

Headquartered in Athens and boasting a history of over 50 years, we are a multinational consumer products company having dominant presence in Eastern Europe through own subsidiaries and strong export activity worldwide.

Our Strong Heritage enhances a course full of successes, which shapes the way we do business today. Determined by our roots, we shape our future.

• A Greek local company transformed into a Greek multinational consumer products company.
• Solid Track record on product development initiatives, value-adding acquisitions, new strategic partnerships.
• Continuously building a strong footprint in the Eastern European region.
• Throughout our history we invest on the active brand portfolio management and optimization through continuous R&D and product development initiatives, always driven by quality, innovation and creativity.
• Over the last decade we doubled our financial size, maintaining our financial strength and our ability to self-finance our strategic plan.