In our operational journey to offer loved and trusted brands, our top priority is responsibility towards the society and the environment.
Our mission and our values are the basis of our corporate culture and our business model. ETHOS inspires our moral culture. Excellence, Trust, Humbleness, Ownership, Sustainability are our compass in fulfilling our purpose, and define how we do business internally and externally. Our aim is to create added value for our customers, consumers, partners, employees and other stakeholders, while staying true to our commitments and our corporate identity.
Our sustainability strategy is based on maintaining the optimum balance between economic success and responsible environmental and social practices and focuses on five pillars of action: Our Environmental pillar, Our Social pillar, Our Product Approach, Our Human Capital pillar, Our Contribution to the Economy. Each pillar is in line with the fundamentals of our business and highlights what is important for our consumers, clients, partners and other stakeholders.
Οur ambition is to be a sustainable and responsible company all along our corporate activity, through investing in these focal areas.
We have a positive multidimensional impact to the communities we operate in through our loved and trusted brands and our caring people.
We want to offer high quality products addressing the everyday needs of our consumers, while adopting socially responsible practices and environmentally friendly production methods.
We aim to be an employer of choice for talented people offering a safe environment where all capabilities can be utilised and further advanced.
We focus on the balance between economic success and responsible environmental and social practices as we recognize financial performance goes hand in hand with a sustainable business path.