The DKNY Fragrance vision is to inspire women with the promise and challenge of New York City’s infinite possibilities and contrasts. The brand’s mission is to give women the confidence to realize their dreams and take a risk on life. DKNY Fragrances are designed for the truly modern urbanite on the go with a multi – faceted lifestyle. They speak to all women who are spirited and young at heart and who thrive on the energy and pulse of a city. For those who expect the unexpected and welcome it, who embrace the vitality of every precious moment and who revel in the intensity that is life.