STR8

STR8 is a well-established and respected brand with strong fragrance heritage related with modern masculinity. Although the brand is related mainly with its Perfumes’ Collection, it has a wide product assortment, covering various consumers’ needs.

Well-known and popular for is its unique and differentiated Eau De Toilette tin box packaging, which works as the brand’s trade mark from its genesis till now. In a world where things are becoming more and more indirect and complicated, men want to unleash their truth and act in a straightforward way.  STR8 behind the motto “Spray Your Truth”, inspiring men to express their inner truth: in a straight, direct way and “on the scent” of each moment.

LIFE IS BETTER WHEN LIVED STR8