Following twenty-one years of successful partnership, GR. SARANTIS S.A. announces the sale of its
49% participation in the JV with The Estée Lauder Companies for an aggregate price of €55.2 million.
As part of its go-to-market strategy, The Estée Lauder Companies has decided that as of June 15 2022, it will run its operations in the Greek and Balkans markets directly, in line with its approach in other markets in the EMEA region. This transaction does not affect the existing employment relationships of the joint venture employees.
Moreover, as a part of Sarantis Group strategy, the sale agreement was concluded pursuant to Sarantis management’s commitment to focus on the strategic activities of the Group and allotment of funds and human resources for supporting its further growth.
Management believes that the release of the Group from the Joint Venture will immensely benefit its expansion and upward trend, while the existing profitability may be substituted by more than 150% from profitability coming from activities that are absolutely compatible with its strategic activities.
Headquartered in Athens and boasting a history of over 50 years, Sarantis Group is a multinational consumer products company having leading presence in Eastern Europe and an expanding geographical footprint through own subsidiaries and strong export activity worldwide. Our mission is to uplift the mood of consumers, with beautiful simplicity that makes everyday life better, by being always nearby, working closely with our stakeholders to create value sustainably. From Personal Care, Home Care and Health Care Products as well as Luxury Cosmetics, we offer well recognized brands that have a positive impact on people’s everyday lives. With strong activity in 13 countries, and in particular in Greece, Poland, Romania, Bulgaria, Serbia, Czech Republic, Slovakia, Hungary, Northern Macedonia, Bosnia-Herzegovina, Portugal, Slovenia and Ukraine, we maintain a dynamic international presence and a powerful distribution network of more than 50 countries around the world.GR. SARANTIS S.A. announces the sale of its 49% participation in the Joint Venture with THE ESTÉE LAUDER COMPANIES for the price of €55.2m (202.4KB)